Multi-Dealership Lead Management Platform
The Business:
AutoBuy is a nationwide cash-for-cars service operated by Mooney's, connecting Irish consumers who want to sell their vehicles with participating dealerships across the country.
The Bottleneck:
Mooney's needed a scalable platform to manage the entire cash-for-cars process - from initial customer enquiry through negotiation to final sale. They required a system that could handle multiple dealerships across Ireland, automate responses during out-of-hours periods, integrate vehicle data and valuations from external sources, and manage complex workflows without relying on manual processes or specific staff members. The challenge was creating a consumer-facing platform that projected professionalism and trust while providing dealers with the tools they need to convert leads efficiently.
The Solution:
We built a comprehensive dual-platform system with a consumer-facing website and embeddable widget alongside a robust dealer administration portal. The system integrates MotorCheck API for instant vehicle lookups and valuations, automates initial responses based on vehicle age and dealership hours, and manages the complete sales pipeline from enquiry to booking to sale completion. Key features include:
Automatic assignment of leads to dealerships based on county or widget source
Real-time vehicle data and valuation from MotorCheck integration
Automated email and SMS communication workflows with configurable templates
Out-of-hours response system to ensure no lead goes cold
Interactive booking calendar for showroom appointments
Complete lead tracking through status changes (Submitted, Response, Booking, Booked, Won, Lost)
Automated document generation (RF105 forms, appointment confirmations)
Multi-dealership management allowing franchise expansion
Dealer-specific settings, users, and landing pages
Form abandonment tracking to identify conversion bottlenecks
Email-to-system integration allowing dealers to respond directly from their inbox
The Impact:
Created Ireland's first scalable multi-dealership cash-for-cars platform
Eliminated lost leads through automated out-of-hours responses
Reduced response times from hours to minutes with instant vehicle valuations
System operates independently of any single person - any dealer staff can manage leads
Enabled geographic expansion through multi-dealership franchise model
Professional consumer experience that differentiated AutoBuy from competitors
Complete visibility into lead pipeline with status tracking and reporting
Automated administrative tasks like appointment scheduling and document generation
Streamlined dealer operations with email integration and canned responses
Recent Evolution:
Due to AutoBuy's success, we rebuilt the platform on modern infrastructure to handle increased scale and performance demands. Recent enhancements include form optimization with A/B testing capabilities, WhatsApp integration replacing SMS for higher engagement rates, a unified Chat interface for dealer communications, and AI-powered message classification to automate routine customer responses.
